The more enjoyable the user experience, the longer visitors will stay to explore the website. With less friction between user and site, visitors can make quicker decisions and are less likely to abandon their carts. Visitors arrive with an intention like buying, and your homepage directs them to the necessary page - simple. Well-crafted homepages streamline your site navigation, creating a website flow that makes sense. It might sound fancy, but it’s difficult to understand and can be boring.Ĭreate a Positive User Experience: An intuitive website homepage design focuses on making the experience of visitors pain-free. Use language your audience will understand and avoid corporate jargon. Your website homepage must speak directly to your audience and drown out the voices of your competitors. Resonate with Your Target Audience: Sometimes conversations can get convoluted and confusing - especially on the internet. Don’t let them second guess themselves any doubt around who you are or what you do can increase your bounce rates. Answering these questions reassures visitors that they are in the right place. Tell Visitors Who You Are, What You Do and Why They Want You: The most effective way to pass the blink test is to answer the big questions immediately - who, what, why.
#Best about us pages for b2b how to#
To achieve a positive user experience, your B2B homepage design must go beyond fancy window dressing.īefore we show you how to create a good website homepage design and take it to the next level, let’s cover some homepage basics. Homepages are the base from which visitors complete all the tasks you need them to.
The way visitors feel when they land on your homepage sets the tone for how they’ll feel exploring your site. You need it to feel welcoming to guests otherwise, they won’t want to stay. We discussed earlier that your homepage is like the entrance to your home. What Makes a Good B2B Website Homepage Design? This creates a link in your visitors’ minds between what they want and what your brand offers.Ī quality homepage will make your brand stand out, instil brand recognition, and spread brand awareness. Incorporating your branding into the homepage design centres your brand’s identity. By making it easy for visitors to find the information they need, homepages usher them directly into the sales funnel. The website homepage has a direct relationship with your business’s lead generation campaigns. Visitors get access to the website value proposition, and you get access to their information, and engagement begins. With one simple click, the sales cycle begins. Smart website homepage design helps you incentivise conversion. 2) Ups Conversion and Lead Generation Rates Visitors will be more likely to convert if they get an immediate sense of your brand’s identity. By making a solid first impression, you give viewers an idea of what your company values are. Here are some of the key benefits of a successful B2B homepage design:Ī strong B2B website homepage design helps familiarise your target audience with your brand. It combines creativity and business smarts to make your homepage a vital piece of your website. But how exactly does a quality B2B homepage benefit your business?īenefits of a Well Structured B2B Website Homepage DesignĮffective and creative website homepage design combines aesthetic appeal with strategy, structure, and SEO. Attracting, engaging, and converting are the hallmarks of a creative B2B website homepage design. To lead through content channels and then convert them from visitors to customers. This puts huge pressure on your homepage design to make the right impression.Ī B2B homepage aims to create visitor engagement.
It’s the first thing visitors see, and it takes them only a few seconds to decide whether they want to stick around. What is a B2B Website Homepage Design, and Why Do We Need it?Ī homepage functions as an introductory page for your website. You’ll be able to ‘dress’ your house so that visitors will buy it time and time again. We’re going to walk you through the dos and don’ts of creating a homepage. That’s why we’ve created this comprehensive guide to B2B website homepage design. When visitors visit the home of your business, you want them to want to be there.
#Best about us pages for b2b code#
A B2B website homepage design is no different.Ī B2B website is more than pretty pictures and complicated code - it’s where your business ‘lives’. But if you were house hunting, would you explore a house that put you off the minute you opened the door? Would you stay if you couldn’t find your way around? Probably not. You need people to find it, look at it, and want to buy it. Think of your B2B website homepage as an open house.
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